The way towards an optimized website is through Analytics. With Sitecore OMS, it is possible to carry out AB and Multivariate Tests and content can be tailored based on user behavior. The jargon for this is "Behavioral targeting" and it ensures the highest level of return and customer satisfaction.
In addition to advice and analysis with Sitecore OMS, Pentia Analytics also can assist with the markets other major web analytics tools, such as Google Analytics, Yahoo! Web Analytics, SiteCatalyst, Netminers, Click Tale and more. We help with installation, setup, analysis and courses, so you can get the gain full value from your solution. If you need a reliable partner, we can help you with solid analysis and optimization guidence.
What is Pentia Analytics?
Pentia Analytics delivers advice and optimization based on data and facts as a safeguard against erroneous decisions made based on hunches.
Pentia Analytics helps clients both nationally and internationally with optimization, analysis and advice on KPIs and analytics. Despite the department being new, the experience and skills are very well established.
Pentia Analytics is an independent department but with a close collaboration to Pentia's Sitecore Consultants to provide an overall comprehensive solution.
Pentia Analytics can help you with:
Statistics implementation
Take control of your installation and setup of Statistics. With Pentia Analytics as your implementation partner, you are can ensure that you have tracked the key actions and KPI's (Key Performance Indicators). We know the tools, and we can help you through every step, whether it is a new deployment, upgrade or whether you want to measure these with a new web analytics tool. Read more on the implementation of web statistics.
Analysis of user behavior
Statistics can be difficult to predict and interpret. Therefore let a mathematical online expert help with a behavioral analysis. A detailed analysis of user behavior ensures that the workload is prioritised to areas which deliver the greatest yield for the least amount of work. The result of the analysis is short; a ranked list of priorities. Behaviour analysis gives you precise points to optimize conversion rates (conversion rate = sales / visits).
Optimization using the test
What's the safest way to increase conversion: To test. A test can consist of two versions of the same page, where half the users are shown one version and the other half are shown the other to see which page converts the best. We can advise on the whole process and analyze the results to ensure the maximum profit from the test.
Analysis and optimization of marketing efforts
Stop throwing money out the window - Know the exact value of your online marketing, including AdWords. Pentia Analytics helps with tracking and analysis of your campaigns. Do you get enough out of your AdWords? Are you unsure of the performance of your banners? Let Pentia Analytics help with impartial advice.
Learn more about your users
Usage Statistics show WHAT users do - learn why by asking them. Learn more about your users with user surveys on your website. Pentia Analytics can assist with the survey and also with user profiles from Gemius - the official measurement tool in Denmark.
Courses and Workshops
Need to increase your knowledge about Google Analytics or web analytics? So do what many others have done - book the author of the Analytics book, Jacob Kildebogaard, to hold a course or workshop. Jacob knows all about opportunities and user needs, and has extensive experience in teaching and communicating the amazing possibilities of Google Analytics. Read more about the Google Analytics Course.
Want to hear more about how Pentia can help you with web analytics, please contact us via our contact form.
You can also write directly to Jacob Kildebogaard: jk@pentia.dk
Please also feel free to visit Jacob's blog: www.webanalytiker.dk