With this full-day course on Google Analytics you will be equipped to get value out of your Analytics data. You will learn how to easily and quickly find valuable information, how to quickly analyze to get an overview, and learn all the advanced tricks.
Content on Google Analytics Training
The training is intended for intermediate and advanced level users and will train you to be able to analyze and optimize your website. You will learn many tricks and best practice tips, so you gain as much knowledge as possible.
The Course Program contains the following:
- Top 5 reports.
- Quick and Smart Navigation - tricks to find gold.
- Advanced filters – cut data into the bone.
- Measurement of key functions.
- Segmentation of data - advanced segments.
- Receive data exactly as you need it with customized reports.
- Understand fluctuations with Google Analytics Intelligence.
- How to use event tracking.
- Track clicks on value-creating elements.
You also learn about the new opportunities in the AdWords menu item and get access to the latest knowledge.
Results of the course
Once you have participated in this course, you can:
- Create a good overview of your site's web statistics.
- Analyze the impact of campaigns and traffic sources.
- Set up weekly reports to yourself or the management.
- Get much more from the time you spend using Google Analytics.
- Make advanced analyses using segments.
- Present information to others in a way so they can understand it.
In short, gain value from your web statistics.
Should I participate?
The course is designed for webmasters, editors, journalists, marketing practitioners, web analyzers and shop owners - basically anyone with a requirement for gaining insight into user behavior and the usage of a website. It is expected that you have opened up Google Analytics and navigated around, but now want a move up a level and expand your analysis skills. It is a course for intermediate and advanced Google Analytics users.
If you are unsure whether or not the course is something for you and to ensure full satisfaction, please contact Jacob Kildebogaard at Pentia Analytics. If you want content targeted to your specific requirements, then this is also possible.
"Pentias teaching of Google Analytics was a great way to kick-start us into action. The course was inspiring and gave tremendous insight. I can certainly recommend this course to others"
Wendy Honore,
Danmarks Lærerforening
Your Google Analytics teacher:
Your teacher is Jacob Kildebogaard. Jacob is the author of the book Analytics. Jacob started and runs www.webanalytiker.dk where he blogs. He is also blogs on computerworld.dk. Jacob also holds many lectures on web analytics and Google Analytics, and in particular has been talking at Digital Marketing 2009, Web Analytics Wednesday, Danish Special Media, Journalists' Union and many other places. Jacob has taught as guest lecturer at the IT university at theweb strategy training course. Jacob has also worked with websites and web analytics for a number of years with many clients and has great knowledge of the challenges involved in web statistics; both as an individual and as an organization. Jacob was also certified in Google Analytics as No. 100 in the world.
Practical information
The course takes place on Wednesday 22nd September from. 8:30 to 16:00. Along the way, there is breakfast, lunch, fruit, cake as well as tea and coffee. The course is held at DBVision at Fensmarkgade 3, 2200 Copenhagen N. It is easy to reach both by car and by public transport.
You are able to join the course at an introductory price of just Kr. 3.900,- ex VAT, which covers both education, full board (with pampering) and course material.
Registration
Sign up today as there are limited places. The course group is set at a maximum of 8 people in order for you to gain the maximum benefit. So to be sure of a place, send an email to jk@pentia.dk to sign-up today.
We look forward to seeing you :-)
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