Anti Doping Danmark have just started a campaign that will run over 3 years and focus on men between 15 and 25 years old that are either latent users of steroids or new users.
The target of the campaign is to reduce the number of young men on anabolic steroids and to create awareness of the dangerous side effects of using the drugs. It is estimated that up to 60,000 of the countries 400,000 fitness enthusiasts will take or have taken steroids.
In the first part of the campaign materials will be sent to 500 commercial and organized fitness centers and to almost 4,000 doctors. For that purpose there will be consultancy and lectures.
Pentia has developed the campaigns websites - www.steroids.dk, as well as www.antidoping.dk.
Here are some of the special functions on the site:
Download centre
- Download PDF’s and order physical products from different product categories.
Expert panel
- Submit questions to an expert panel of together with email notification and work flows for editorial management.
Medicine list
- Integration to a database of forbidden drugs.
Anti Doping Danmark in the press:
Jyllandsposten:
Doping har greb i de helt unge
http://spn.dk/article1515805.ece
Anti-doping campaign targets fitness centres
http://jp.dk/arkiv/?id=1516582&eceExpr=doping (english)
Politikken:
Steroider: Nørdens genvej til succes
http://politiken.dk/indland/article598822.ece
Dopingmisbrugerne bliver stadig yngre
http://politiken.dk/indland/article598765.ece
Ekstrabladet:
Steroider er farlig genvej til sixpack
http://ekstrabladet.dk/kup/sundhed/article1085822.ece
DR:
Piger kan stoppe drenges doping
http://www.dr.dk/Nyheder/Indland/2008/11/17/125200.htm
TV2:
Flere unge mænd tager doping
http://nyhederne.tv2.dk/article.php/id-18134108.html
DIF:
Steroider er stærkere end dig
http://www.dif.dk/OmDIF/Forside/Nyheder/2008/11/20081117_motionsdoping_kampagne.aspx